Neon Dreams at The Astoria Event Venue

How IMD Events Engineered a Viral Miami Vice Experience
In the summer of 2025, The Astoria Event Venue in Irving, TX hosted an ambitious open house designed to showcase its flexibility for future events. The goal was to transport attendees back to 1985 with a full Miami Vice theme. IMD Events was tasked with creating a photo-driven activation that did more than capture memories. It needed to fuel digital engagement, encourage instant sharing, and elevate the venue’s visibility.

To match the Tropical Noir direction, IMD Events designed a multilayer activation that blended nostalgic style with modern technology. Every element of the setup was intentionally crafted from the neon-infused lighting to the curated cinematic angles to immerse guests in a world that felt both retro and elevated. The experience invited attendees to step into the aesthetic, become part of the story, and walk away with content that mirrored the bold, sultry vibe of the theme.

Roaming AI Photo Booth
Mobile units captured guests naturally, while AI filters enhanced neon tones and added an 80s cinematic feel.

The Newspaper Booth
Guests became the featured story on a retro, branded newspaper layout, creating high-value keepsakes perfect for social media.

Instant Sharing
Content was delivered instantly via SMS, AirDrop, mobile download, and a live gallery, boosting visibility and engagement during the event.

Results:

Amplified Branding
Every share featured The Astoria’s logo and aesthetic.

Increased Digital Footprint
Nearly 30,000 impressions in one evening.

Showcased Innovation
Positioned the venue as a tech-forward event space.