Driving Social Reach & Brand Impact Through Experiential Media
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Ryan Serhant + Chase Home Lending | Plano, Texas
Event Overview
How to Create Success in Your Own Business
Date
Friday, March 8, 2024
Venue
Chase Bank Headquarters, Plano, TX
Collaboration
Chase Home Lending × Ryan Serhant
Audience
Chase Home Lending Realtors & Industry Professionals
Ryan Serhant CEO and Founder of SERHANT. joined Chase Home Lending for an interactive afternoon focused on relationship-building, brand growth, and long-term business success. Ryan is also the star of Netflix’s hit real estate series Owning Manhattan, bringing additional media visibility and prestige to the event.
The Challenge
Chase Home Lending sought to:
Extend
The event’s visibility beyond the conference room
Amplify
The Ryan Serhant × Chase collaboration on social media
Provide
Attendees with high-quality, branded takeaways
Encourage real-time sharing across multiple digital channels
IMD Events was engaged to transform a traditional conference into a share-driven brand experience.
The Solution Dual Experiential Activations
IMD Events delivered two complementary activations designed to maximize engagement and post-event reach.
1. Digital Photo Booth Experience
Boomerangs & animated GIFs
Event-themed and brand-aligned props
Instant sharing via:
Text
Email
Instagram
Facebook
AirDrop
Direct mobile downloads
This activation encouraged immediate social sharing, multiplying impressions during and after the event.
2. Professional Portrait & Print Booth
Studio-quality photography
On-site 4×6 branded prints
Elevated keepsake for realtors’ professional use (LinkedIn, marketing, headshots)
This booth balanced digital virality with a tangible, premium takeaway.
Measurable Results & Analytics
Combined Activation Performance
By consolidating analytics from both booths, the event achieved substantial digital amplification:
Total Shares
Engagement Rate
Total Views
Total Reach
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